WHO WE ARE



JOYCE KIM
 Advisor / SparkLabs Frontier-ASU
CMO OF ARM

Joyce is the CMO of ARM, a subsidiary of SoftBank Group, which designs advanced energy-efficient processors at the heart of more than 130 billion chips from sensors to supercomputers. This technology combined with Arm’s IoT Software as a Service platform enables customers to derive valuable insights from their connected devices and data.

As a veteran of the technology industry, Joyce brings deep expertise to all facets of marketing including digital, brand and product strategy.

At Arm, Joyce oversees the global marketing and communications functions alongside one of the largest partner ecosystems in the world and drives new customer acquisition and engagement strategies to increase the company’s visibility in IoT.

Prior to joining Arm in 2015, Joyce served as CMO of Wrike, a work management software company.

Previously, Joyce functioned as the Chief Marketing Officer for Skype as part of Microsoft as well as lead the go-to-market strategy for Chromebooks and Hangouts as part of Google. She has also held marketing leadership positions at various startups including Global IP Sound, NetVmg, now part of Internap, AT&T Broadband and started her career in management consulting with Deloitte Consulting and Accenture.